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career month: 20-Year Trends to Help You Grow Your Business and Your Career

Tuesday, Nov. 13, 12 pm (Central)

One of the best ways to grow your business or your career is to make sure you're not swimming against the current

20 year trends
No matter how good you are or your business is, if your category is fundamentally declining your odds of success are very low. Conversely, if you pick a job or are running a business in a strong, healthy and growing category, your odds of success are much higher.
Eddie Yoon, AB‘96, built by his expertise as a growth strategist for 20 years by recognizing trends across categories, has helped 8 businesses double revenues for $8B+ in incremental revenue, and as the award winning author of Superconsumers, published by the Harvard Business Review.
On this webinar, Eddie Yoon, will share:
  • several twenty year trends that you can count on to grow your business and your career;
  • the trends he sees across a wide variety of categories; and
  • answers to your questions during the presentation.

About the Presenter: Eddie Yoon, AB'96

Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollars of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of Superconsumers, published by Harvard Business School Press, which was recently named one of the Top Business Books of 2017 by Strategy + Business. He contributes regularly on consumers, future demand and growth strategy to the Harvard Business Review, has been quoted in the Wall Street Journal, New York Times, The Economist, Newsweek and National Public Radio and has been a keynote speaker at conferences in Asia, Australia, Europe, and the Americas.





Date: Tuesday, November 13, 2018 at 12pm (Central)

Cost: Complimentary
Location: Online


Event Contact

Rachel Birkhahn-Rommelfanger
Assistant Director, Career Development
UChicago Alumni Association Contact