How to Get Press For Your Startup


Why is good PR so important for startups? Learn from an entrepreneur who used press coverage to gain investment, users and customers for her company.



"Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad," said Richard Branson, the billionaire founder of Virgin Group.
Getting relevant press coverage can get you sales, investment, and credibility, but precisely because it is so effective, it is also very competitive.
In this webinar, you will learn:
  • How PR fits into your marketing plan as a whole
  • How to pitch your story to journalists and bloggers
  • How to create your own content to draw interest

   About the Presenter: 

style-counsel-headshots-30Sophia Matveeva, MBA'16, is the founder of Enty, a retail tech platform that connects consumers, stylists and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.
Sophia has contributed to the Financial Times and The Guardian on entrepreneurship, and has a regular column in Forbes. She has also acted as advisor at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.
Sophia also advises brands and retailers on marketing, technology strategy and consumer behaviour.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. You can learn more about Sophia by visiting her website at





Date: Wednesday, October 16, 2019 at 12pm (Central)


Cost: Complimentary

Location: Online 




Event Contact

Adam Sylvain
Assistant Director, Career Development
UChicago Alumni Career Programs